Hung Truong: The Blog!

Amazon Ad Targeting Fail: IE8

April 28, 2010 | 1 Minute Read

I just got this ad while shopping at Amazon. This is an ad targeting failure for a number of reasons.

  • I am using Chrome, which is better than IE8
  • I am on a MacBook Pro, which isn’t even supported by IE8
  • I was not shopping for a new browser, I was shopping for video games

I went ahead and clicked on the link for the lulz. I ended up getting to this strange terms page with a bunch of links to download the software for different (Windows) operating systems. How bad of a user experience is that!?

It appears they are after a quick buck with this “partnership” and really don’t give a crap about going about it properly. Too bad for them. At least they have an ad feedback box for me to mock them with: