Amazon Ad Targeting Fail: IE8
I just got this ad while shopping at Amazon. This is an ad targeting failure for a number of reasons.
- I am using Chrome, which is better than IE8
- I am on a MacBook Pro, which isn’t even supported by IE8
- I was not shopping for a new browser, I was shopping for video games
I went ahead and clicked on the link for the lulz. I ended up getting to this strange terms page with a bunch of links to download the software for different (Windows) operating systems. How bad of a user experience is that!?
It appears they are after a quick buck with this “partnership” and really don’t give a crap about going about it properly. Too bad for them. At least they have an ad feedback box for me to mock them with: