Thoughts on the Microsoft “Cheap PC” Ad
So there was this Microsoft ad that came out during an NCAA game. It featured a cute girl, Lauren, trying to decide which computer to buy. The voice of the ad (some omniscient being?) told her if she could find the kind she wanted under $1000 he’d buy it for her. The computer she wanted at the Apple Store was too expensive. She chose a Windows PC instead for $700.
A lot of people have claimed the ad is a huge success. It hits Apple in its weak point: price. That may be true, but there’s also this thing called “value.” Apple computers have always been about quality. Software quality, build quality, design. While it’s true that the upfront costs of a Mac are higher than a PC, you get what you pay for. There are tradeoffs associated with buying an HP versus a Macbook. The specs are not the computer.
I would argue that the amortized price of a Mac is probably about the same as a PC (or better). They’re built to last (even if Apple forces you to buy a new one every year or face inferiority). I’ve gone through too many Dell, HP and Toshiba laptops whose hinges explode. You can’t use a laptop after the hinge explodes. I haven’t had a Macbook explode yet (though the plastic did start coming off; it won’t happen on my aluminum Macbook Pro). Dell is trying to get into the premium PC market, which is great. But that sorta negates the price argument. In this economy it’s smart to play the price card, and people pay more attention to upfront costs than maintenance costs.
Also, it’s not the best idea to try and sell your product by having a “real” person shop for PCs when the person turns out to be a professional (SAG) actress. It makes it seem more staged; this definitely is not a Pepsi Challenge. But hey, whatever. I think MS got their point across. Plus I forgive Lauren because she’s way cute! I just hope her back can handle lugging around a 17″ computer.
Personally, I would advertise netbooks since they’re super cheap and Apple doesn’t have an equivalent, yet.
Comments
Leave a Comment
Comments are moderated and won't appear immediately after submission.
I agree with you on value, but the point is sort of moot given the pace of change. In any case, the fact that Apple can charge $1000 for 4GB of RAM (no joke, try to order a 24-inch iMac with 8GB of RAM instead of the standard 4GB) with a straight face makes me want to never buy an Apple product again. That’s just taking advantage of people who don’t know any better, and that’s kind of evil. .. not that I want some shitty PC either.
$1000 for 4GB of RAM!? That’s ridiculous! Almost as bad as charging $999 for an image editor!
I would say when you compare retail prices, you may be correct about both being about the same cost for value. But who buys a PC at retail price?!?!? Even high end PCs (i.e. Lenovo Thinkpads; previously IBM Thinkpads) which are more reliable than Macs in my opinion, have many variations which are below $1000 when they’re on sale. A quick search on SlickDeals would result in many Lenovo Thinkpad deals.
“I’m not cool enough to be a Mac person” PCs: Computers for losers. Also, isn’t that guy walking in front of the Apple Store there when she walks in AND walks out? What gives?
@MV Conspiracy Theory!
Notice she didn’t buy the Best Buy “protection plan” either.