First of all, I am coming froM android, where Admob is huge (Google company based), but I can really confirm what Penny is telling. I have been using Admob for about a couple of months (3-5) and the revenue is so low that it really is not worth it. Penny has the figures right, on an average of 60 000 Impressions daily and mostly US based customers You can expect about 0.20%CTR which is average and about 0.02 cents per click. This is the reality, you can do the math, but it is not more than 2-3$ a day. And this is rather high, because on some days you can average at about 0.10% CTR and 0.01c which is even lower. And when the payout comes, which is outrageous, on a 90 days net, they even close your account for unknown reason. Chances are you will never see your money again. I got lucky since I was in contact with one of their team reps and the person was kind of to review my account and apologized for the closure of the account – after human check there was nothing wrong with the revenue (why should it be with such low revenue anyways…). But there are 100 of thousands of people who are not that lucky.

From the same rep I found out what Penny said about Rovio – doing 1M in their highest months. And this is low, his math is right, they have North of the 1Billion downloads on all networks they serve their apps on Android (maybe even iOS). Even if we assume that 50M will use their app the stats are low.

Now I am using another network and we get 15 day net payouts + an average of about 10$ a day. The first month was even at about 50$ a day and if you push it you can get even more, but for some reasons the revenue dropped but it is stil higher than Admob or anything out there