Archive for the 'Life' Category

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Start Spreading The News… I’m Moving to NYC For The Summer!

So I’ve been relatively quiet on this piece of news for a while, but since I’m moving to New York in like, two days, I figure I should post something about it.

A few months ago, I joined up with Bebarang, a startup that’s graduated from the TechArb program at the University of Michigan and has been accepted into NYC SeedStart for the Summer of 2011. The simple pitch is that we’re trying to solve the problem of babies growing out of their clothes all the time. We’re still figuring out the details.

I am super excited (and lucky) to be part of another entrepreneurial incubator program. I gained a whole lot from the awesomeness of RPM10, and I hope the same will be true for NYC SeedStart. My partner, Allen, is super sharp and I think we’ll end up getting a lot of stuff done between the two of us.

Regardless if we exit at $100 billion (or settle for a $50 billion exit), I’m looking forward to living in a new city, getting to know the tech scene and building up a company once again. Stay tuned for updates about my summer in NY!

Delayed Gratification in Engineering and Entrepreneurship

I read a blog post about Engineers and Delayed Gratification a while ago from ex-Googler and ex-Microsoftie Ninane Wang that made me think. She says that new engineers (like straight from school) have a hard time adjusting to the real world because they expect to be rewarded immediately for their work. In the real world, you don’t see rewards for your work for months, or even years! Her solution is to have managers provide instant feedback to their reports so they get at least some acknowledgment of their work.

Since quitting Microsoft and setting out on my own (and even before that), I’ve had to trust that the stuff I am working on is meaningful and worthwhile. This is hard sometimes, especially if the thing I’m working on seems like a gamble. Having done the whole independent hacking thing for a while, I think I’ve built up the rolling reward cycle that Niniane mentions. Some days I’ll feel like I’m underachieving or working on something that no one will find useful. Then I’ll get a donation from someone for Instascriber (this actually happened!!!) or see another 5 star review for my Threadless app and get re-encouraged.

At the end of the day, I think what really separates the employees from the entrepreneurs is the willingness to be unsure about something and still do it. The uncertainty is much greater when you’re working on an unproven idea, business model, or whatever, but then so are the potential rewards, too. And even if you end up failing, you learn something and are better for it.

In some ways, delaying gratification even sort of makes sense. If you immediately were rewarded for doing something innovative, you might lose the passion (like Rocky did) and stop innovating so you can enjoy your riches. While I can’t say that delaying gratification indefinitely would be a good idea, accepting that there will be a delay is probably healthy.

When Interaction Design Goes Bad: Airport Terminals

I recently flew into the Detroit airport McNamara Terminal, and I made an observation that most of my fellow travelers probably made as well. That particular terminal consists of two long sides that branch out of the middle of the terminal. Our flight taxied to just about the farthest you can possibly be from the exit of the airport. Everyone had to walk across the furthest path (or take the tram) to get to the baggage claim and the airport exit. Why?

I read somewhere that airports used to get a lot of complaints about the baggage claim taking too long to get started. Travelers would have to wait at the carousel thing and probably got really bored. To fix that, the airports would drop people off at further gates, making them walk further. This longer walk caused the “wait time” at the baggage claim to be shorter, and they got less complaints. Perhaps that’s what happened to me and my fellow travelers.

I would argue that the particular “fix” I described probably shouldn’t be used anymore. Since most airlines charge people to check in bags, I think many don’t even need to wait at the baggage claim anymore (myself included). The fix is an interesting psychological trick, but it doesn’t actually buy anyone time, and it just makes me take longer to get out of the airport. I’d argue that this is interaction design gone bad, but I don’t have a way to confirm that this strategy is the reason we were dropped off so far from the exit. The flight was getting in at 10:30 and we passed numerous free gates, so I can’t think of any other good reason (maybe to save the plane some fuel?).

2010: A Hung Truong Year In Review

Looking back at 2010, this year has been one of change and growth for me. I’d like to take a post and look back at what I did this year.

January and February were kinda uneventful. I was pretty nose down trying to become a good PM at Microsoft. Oh, and I was busy making troll posts about how the iPad was gonna suck and I wrote a lot of book and music reviews.

In March, I attended SXSW and moderated a panel that I had submitted the year before on Student Startups. I met many of my friends who I hadn’t seen in a while and met a lot of cool new people. It was from that experience that I decided I needed to stop doing what I was currently doing and change course so that I could do what I was “meant” to do. Also in March, I was rejected from the one PhD program I had applied to. In hindsight, this was probably a good thing. I’m used to rejection anyway!

SXSW Panel

In April I officially resigned from Microsoft as a PM after only about 7 months (and 5 managers!) on the job. I knew this was a serious decision. In hindsight, I’m glad I did it. Quitting let me focus on other cool stuff that I was meaning to get into, like iPhone (now iOS) development. In the same month I finally released an app to the iTunes App Store, something I had wanted to do for years.

In May, I moved back to Ann Arbor to be near to my GF, which required me to pack all my crap into my Corolla and drive the whole way. I also flew to New Mexico for a wedding and got to hang out with my family. This probably explains why I have no blog posts for May 2010.

In June I mostly basked in the glory of my funemployment and took it easy (read: I marathoned Lost). I also tinkered with my existing iPhone app and enhanced it a bit, building up my Obj-C chops. I interviewed for some jobs here and there to test out the waters, but none ended up being fruitful. The incompetence of HR departments never ceases to amaze me, but I suppose that’s a topic for a different post.

In July I looked for some more opportunities to work with other companies. I didn’t end up teaming up with anyone, but a conversation I had during an “interview” led me to start development on Checkmate, my second app for the iPhone. I spent a fair amount of July developing and testing Checkmate. I also took a cool part-time gig with the coolest boss in history.

August saw the release of Checkmate, which was featured in a story on Mashable! Thanks, Pete Cashmore! While Checkmate wasn’t (and it still isn’t) the perfect app, I learned a ton from developing it and gained a lot of confidence as well. I also discovered the NPR news story of that time I went on a chocolate factory tour in Seattle!

My September was mostly spent improving Checkmate and learning about how to handle a paid app in the App Store. Doing a paid app is a quite a bit different than a free one. I also spent some time looking for an old printing press and finally scored one on craigslist!

In October, I started working on another app that eventually became ♥s Threadless. This was the biggest undertaking I’ve done so far on iOS, and it also required me to do more complicated work in App Engine than I had done before. I also spent October tracking down supplies for my Letterpress machine, and ended up doing my first prints ever: Giraffe Coasters!

I split my November into days where I’d work on getting better at printmaking (and coming up with stuff like these letterpress business cards) and days where I’d work on the Threadless app. I finally ended up releasing the Threadless app at the end of November. The reception of the app has been great! So far the app has 6 perfect reviews and one 4-star review. That makes me incredibly happy.

This brings us to the current month, December. I started another app engine project that’s not quite ready for public beta yet (though I feel it will be really soon). Because of the app, Threadless was super cool and invited me to their Chicago headquarters. I finally realized one of my lifelong dreams of becoming a Threadless t-shirt model! I’ve also been hanging out in Albuquerque and spoiling my nephew rotten for a few weeks.

And that is my 2010 year in review. One surprising thing is that many times during 2010, I was really down on myself. But looking back, I actually accomplished some neat stuff! I think it boils down to the fact that there’s still a lot of uncertainty in my life, and that’s hard to manage. But I think I’m getting better at managing it every day. In retrospect, 2010 was a great year, maybe even the best (so far).

Looking at 2011, I see a lot of opportunity. I’m going to continue to remind myself that minor setbacks are just that. I’ll push through them and accomplish even more than I did in 2010! My role model for 2011 is this guy:

Hopefully I’ll have some good stuff to report in a year or so!

Hung Truong: Threadless Model!

Last week I took a train out to visit Chicago for a meeting with my favorite company, Threadless! Since I wrote that app I’ve been in contact with the founder et al, and they thought it would be cool for me to check out their offices. I won’t talk about what discussions went on (I’m being held by a “frieNd-DA“), but I can say that the Threadless office is mega sweet!

I got to hang out with some of the developers on Threadless and talked about the site and other random stuff (like t-shirt quality through the ages). I pointed out something that actually ended up being a bug that one of the dudes fixed almost immediately! Talk about transparency. At some point we were talking about how the Threadless t-shirt models are picked. Ivan (super nice guy) mentioned that the photographer might be looking for someone to model a shirt. He ended up replying and I got to model a brand new Threadless shirt in the cold, cold December Chicago air. The shirt’s called …To The Birds. Buy it today!

The Threadless office itself is pretty nice. They moved in relatively recently so it still looks a little bare. Apparently they have big plans for decorating. I was, once again, super star struck by seeing people who I feel I know very well through their pictures on the Threadless site. I met the beard guy, Red the dog (I think it’s a Shiba Inu) and other assorted celebrities. One of the developers I met was the guy in the Mr Tee photo and another was Mario in another shirt (I couldn’t figure out which one). Oh, and I said hi to Colleen and Kristen, who I first met at SXSW!

They let me go down to the warehouse and pick out some shirts to take home. It kind of took all the willpower in my being not to clean them out (they probably would not have let me). I got Upso, Mister Mittens and Houndstooth. I also got a cool I ♥ Threadless shirt that they don’t really sell anymore. Limited edition!

This is probably already obvious, but Threadless is an awesome place with some awesome people making awesome things (mostly shirts). I had a blast meeting the people behind it and I hope I can come back again really soon!

Books

Hung Truong's  book recommendations, reviews, favorite quotes, book clubs, book trivia, book lists

Capitalism!