Monthly Archives: July 2010

Indian Pizza Hut Spam

I got this spam in my email box from Pizza Hut India:

I did not realize there were Pizza Huts in India. They appear to be marvelous institutions. There appears to be dancing and “Magic Times” to be had.

I’ll make a point to try and visit Pizza Hut next time I am in India. Which is likely never.

The Angry Birds Secondary Market

So I was searching for Angry Birds on iTunes in order to get the link for it. I’ve already bought the game, and it’s an awesome one for $1.

I noticed that there are a number of “Angry Bird” apps, but only two of them are the original. Angry Birds and the lite demo version. The others are all either cheat/walkthrough guides, or random knockoffs. The insane thing is that the price of the actual game is $1, and so are the knockoffs! You can buy the game for the same amount as an unauthorized guide, which has information freely that’s available online! The craziest one is the app called “The Angry Bird,” which has an angry looking bird trying to kill worms or something. I am assuming all of these apps are legal under fair use and whatnot (if they’re only stating facts), yet something tells me they could be violating trademark rules…

I wonder if other popular apps have this same kind of thing happening to them. And I wonder if the developers of Angry Birds are bothered by it. If they got angry enough, they might be able to make a spinoff game called “Angry Developers of Angry Birds.”

Hung Withdrew TWENTY TEN. Hung Sent Out K2. It’s Super Effective!

I switched my blog theme again. Twenty Ten is the official default theme of WordPress 3.0, but that doesn’t make it good. Too much wasted space on top. On a normal monitor, you practically have to go below the fold to get to any content!

I switched back to good ol’ K2. It’s good to have you back, buddy (even though by default you show post featured images in a really, really stupid way)!

Thoughts and Predictions on Apple’s iAd Platform

After reading this article on the upcoming iAd release, I have a few thoughts on the future of Apple’s mobile advertising platform.

iAds on Apple devices will be rich media experiences, they’ll stay in the app, and they’ll make developers tons of money. That’s what Apple assumes, at least. The major takeaways from this article are that only a limited number of advertisers are signing on at first, and at a really high premium. What’s more, iAds are costly to “develop” which will limit the number of advertisers at first.

Advertising relies on a steady supply of supply (advertising inventory) and demand (ad impressions). The advertisers supply the… well, supply, and the developers handle the demand by providing users who will see the ads. Because there’s not much supply yet, and because I have a feeling many developers will integrate iAds into their apps or already have, I predict a few things happening:

Users will go through a high degree of ad fatigue. With only a few different ads available, users will probably get bored of the same ads over and over. Sure, they’re rich and interactive, but if I see that same Toy Story 3 ad a billion times, it won’t be effective anymore. This will probably contribute to iAd blindness.

Initial advertisers will pay a premium for being first. Because of the limited inventory and abundant number of impressions, advertisers will probably end up using up a lot of their inventory. Apple might have a way of throttling ad impressions so they remain constant throughout a time period (or at least they should). If so, iAd display will be pretty erratic. Sometimes they’ll show and sometimes they won’t. Of course, if that happens, publishers will be upset that their placements aren’t selling.

Publishers (developers) will make some money, but not as much as they thought (at first). Or at least, not until the ad inventory goes up. Because Apple will probably throttle the advertisements going to them, or users will be weary of the same ads showing up, publishers will suffer at first. In the long run, publishers will probably end up making more when the supply and demand issues fix themselves.

Advertisements will probably start off being innovative, then fall in quality. I have a feeling they will mirror the app store apps. There will be many high quality ads at first, but once Apple requires a steady amount of rich ads, others will develop iAds for advertisers. The ad inventory quality will suffer because of the cost and time associated with creating high quality ads.

On a high level, I see a few early issues in the iAd platform, mostly the demand for ads outweighing the amount of initial advertisements. Over time, this will correct itself, but at the cost of the quality of ads delivered. Think of how the App Store degenerated into crappy mirror apps, etc. Apple would like to keep the quality of their ads high, but I can’t see this happening based on the number of ads they need to deliver.

This will happen because Apple is offering the iAd platform to all publishers (developers). If they had hand-picked a few to beta test, I have a feeling the supply and demand would match up. Apple knows they’re behind in the game though, so that’s probably why they’re releasing it to all developers. In the long run, I think the iAd platform will be a hit for advertisers and developers. Hopefully the level of ad quality doesn’t suffer so much that it affects the end user too much.